A close friend of mine once recalled how as a young child, his older brother often succeeded in getting the better of him. While they both watched TV, he was regularly asked by his older brother to go upstairs and get something. At first, he would refuse, defiantly, until his older brother took out his watch, pointed at it and said “I’ll time you.”. With a time-based challenge, he found himself spurred into action, racing up the stairs in an attempt to complete the task as quickly as he could.

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Ray William Johnson presents “Equals Three” – a home made video show featuring clips from viral videos wrapped with amusing commentary. Ray, who is in his early 20’s, films, edits and produces his show from his apartment in New York, and twice a week, uploads a new episode for distribution via YouTube.

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In his book, “The Game”, best-selling author Neil Strauss documented his real-life journey of social transformation. His book starts out with Neil’s description of himself, as a guy who is five foot six, thin and balding, with a fairly successful career and a major problem; he couldn’t attract women.

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A long long time ago, in a galaxy far far away (London in 1995) I used to wake up listening to the radio. I remember hearing to a fascinating discussion one morning about driving and psychology. A study had been published that showed, most people, when asked, thought that they were good drivers, and virtually everyone rated themselves as above average, compared with other drivers.

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